Build Trust

Step #6: Build Trust
Your auto‐responder messages are designed to build a rapport with your audience by actually servicing a need that they have. With that said, whether you use PLR or not, be sure to throw in a few personal messages that are a no‐pitch, straight from the heart message that reveals who you really are while sharing your personal experience in this journey.

Seek to serve your audience first, and know that you will be able to monetize successfully later, because of your authenticity and willingness to serve your market. This doesn’t mean you “don’t sell”, this just means that you’re seeking to get to know your audience, and you’re considering their needs first before yours. In turn, you’ll win their trust, and will ultimately have a raving fan for life.


Here are a 5 tips for building trust with your audience:

• Be honest – Don’t become this over‐exaggerating pitch person that says everything is great all the time and nothing never goes wrong in my life! I personally dislike people who try to make it appear as if they’re lives are perfect and love it when people allow me to see their human side. Share your struggles, challenges and imperfections. This is the glue that bond people to you!
• Be transparent – this is a great way to win your audience over. One of the best ways to do this is by posting videos and pictures of yourself to show people who you really are. Bringing the human side of who you are outside of what you do, allows your readers and followers to relate to you.
• Be accessible – have multiple contact points where people can connect. This doesn’t mean you need to plaster your phone number all over the Internet but using Social Media to connect with your followers is a great way to make them feel like you’re accessible. Tweet with them on twitter, respond to their comments on facebook and if you have a skype or oovoo account, let them chat with you to connect personally.
• Be humble – Don’t become overly boastful like the “ha ha, I’m great and you’re not” kind of person. Those are the first groups of people to get booted and overlooked, so stay humble despite your successes. And yes, it’s okay to gloat over your victories, but don’t make other people feel “less than”… you know what I mean;)
• Be consistent – being consistent proves to your followers that you’re not just another fly‐by‐night wanna be marketer, but that you’re actually here for the long haul. With so many people on and off the Internet in the blink of an eye, it’s very hard to find those that are reliable leaders. Remaining consistent in your marketing efforts positions you as one, and therefore will encourage more people to continue to follow your lead!