What does this mean, you may be asking!!
Here’s the deal, once you get people to the site, and present the Free Offer, it’s time to sell them on the optin with your HEADLINE!
Yep, that’s right, you better have a compelling headline to urge the viewer to feel that they’re missing out if they don’t get access to your training.
The headline is the teaser, the conversation starter and the appetizer that you use to whet the appetite of your target market. It makes them say, hmmm, interesting stuff, I think I want to hear more of what he/she has to say!
Just to give you an idea of what kinds of headlines you need to use to format your offer, here are a few headline template secrets that you can use just in case you’re clueless about this topic:
- _____ Ways to _________
- _____ Ways to Avoid __________
- _________ Reasons Why
- _________ Steps to ___________
- __________ Hidden Secrets about ___________ Revealed
- __________ Little Known Ways
In order to determine what things you need to cover in order to create an effective headline, you’ll need to go back to point #1. In point #1, we discussed the fact that if you know your target market, what their common problems are and the solutions that they desire then you could easily offer them some type of FREE content that educates them on the issue in your opt-in offer.
Take some time to think about things you may have struggled with in the past and how great it felt when you had finally had that “Ah ha” moment. Now, give them the same experience with the content you offer in your Free Offer!
And btw, don’t cheat them on the info. Actually give them great content and value and deliver on your promises. This way, you’ll encourage them to continue to follow you, read your emails and connect with you more in the future.
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