Give Value

Step #7: Give Value
I believe this is a source of advice that can become a bit redundant, but I need to touch on it anyway. Over‐delivering on what you give your audience is the best way to win them over.

Always try to find ways to share powerful insights with them, whether you’ve read a book and discovered a new method to do something or as mentioned earlier, when having those “Ah Ha” moments about things that you know would be enlightening to others. Convert that revelation into content by blogging about it, creating a video about it or simply adding it as an email message to your auto‐responder funnel.



Don’t question yourself about ever sharing things that you’ve learned personally. That brings the unique element to your brand and your business. People can get generic information anywhere, but it’s those personalized insightful messages that tend to resonate with your audience, so make it a habit to share!

Here’s a few tips to Add Value to your readers:

• Have a Purpose with your content ‐ When sharing information in an article, video, blog post etc., always seek to answer yes to the question “Did I give my reader something to take away from this?”, “Did I provide a solution to their problem?”. Have purpose in your content, and that will resonate with your readers.
• Be generous – Giving is a great way to create loyalty with your followers. If there’s a tool like a checklist or worksheet that you come across that has helped you, instead of keeping it to yourself, share it with your followers. You’ll be surprised at how much giving stuff away can actually win your readers over.
• Ask Questions – Finding out what your readers and followers want is the quick and easy way to avoid playing the guessing game. You’ll want to just simply ask them “How Can I Help You?”, whether via blog post, email blast or video message. Either way, once you ask that question, find a way to streamline those questions by turning them into a Q&A Blog Post or Video that you use as content, while killing two birds in one stone, and also answering questions and meeting the needs of your audience!